“Many a small thing has been made large by the right kind of advertising.” </b>
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration. It simply states a fact or reveals an emotional need, then lets you make the leap from “small to large.” Examples of the worst: before-and-after photos for weight loss products and cosmetic surgery—both descend to almost comic disbelief. The best: Apple’s "silhouette" campaign for iPod and the breakthrough ads featuring Eminem—both catapult iPod to “instant cool” status.
<b> “When in doubt, tell the truth.” </b>
Today’s advertising is full of gimmicks. They relentlessly hang on to a product like a ball and chain, keeping it from moving swiftly ahead of the competition, preventing any real communication of benefits or impetus to buy. The thinking is, if the gimmick is outrageous or silly enough, it’s got to at least get their attention. Local car dealer ads are probably the worst offenders--using zoo animals, sledgehammers, clowns, bikini-clad models, anything unrelated to the product’s real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the product’s real benefits and buying motivators, they’d have a great ad. What they don’t realize is, they already have a lot to work with without resorting to gimmicks. There’s the product with all its benefits, the brand, which undoubtedly they’ve spent money to promote, the competition and its weaknesses, and two powerful buying motivators—fear of loss and promise of gain.
1. There are many types of cards you can choose from . Design the ones that you need or that sound the most interesting to you. Try birthday, anniversary, cards for children, wedding, sympathy, holiday or get well.
2. To begin the design you will need good paper. Look for pre-folded cards or use cardstock and fold your own. Using a bone folder is helpful here because it makes a very nice clean fold. There are several sizes to choose from, make sure you have an envelope to fit or be prepared to make one. There are templates galore for this type of thing.
3. Next choose a sticker or rubber stamp for the image on the front of the card. If using stamps, try different color stamp pads until you get the design and color you like. You can layer the stickers or stamped image on other paper to create a more pleasing design. Try using a combination of plain and matching patterned paper for this step.
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.
But cold calling is an art-form. It can be daunting, it’s always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that.
1) Record everything
Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person you’re trying to contact. The receptionist's name can be vital to remember as they're often gatekeepers. Write down when you called, and when you said you'd call back.
1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal commandment of 5 cents.
2. Benefit from misspelling in order to find keywords which your competitors did not think of. For example if you have a emergency service , do not only bid for "emergency" but also for "imergency", "imergensy" or "immergency".
3. The first position on Googles search result page achieves usually most clicks. However this is also the most expensive position. Give it a try if the second to fourth display position gives you more visitors and more customers for less money. Compressor AC
Since its September 1999 premiere, the NBC series The West Wing immediately established itself with viewers as one of the top programs on television. With its purportedly realistic weekly foray into the inner-depths of the White House, the drama series became so popular that some pollsters claimed its president Jed Bartlet was the most recognizable candidate going into the 2000 presidential campaign. Nevertheless, the point is that The West Wing strikes a chord with its core audience, showcasing an entertaining brew of action, drama, and suspense with each new episode…
The West Wing (Season 2) DVD offers a number of dramatic episodes including the season premiere "In the Shadow of Two Gunmen: Part 1" in which the staff awaits news relating to the gunshot wounds suffered by Josh Lyman and President Bartlett, prompting them to reminisce about their initial involvement in Bartlet's campaign and how they all came to know each other. Meanwhile, Leo, Toby, and C.J. examine the formal inquiry into the Secret Service's policies as well as the legal implications of Bartlet's surgery and the transfer of his executive power… Air Conditioner Problems
Since it first aired in late 1999, The West Wing has been one of the most popular drama series on TV. Hollywood veteran Martin Sheen plays the lead role of President Jed Bartlet in this show which chronicles daily events in the life of a president. The daily operations of Bartlet's White House are run by varying individuals such as Claudia "C.J." Cregg (Allison Janney), Sam Seaborn (Rob Lowe), Leo McGarry (John Spencer), Josh Lyman (Bradley Whitford), Toby Ziegler (Richard Schiff), and Charlie Young (Dule Hill). The West Wing focuses on these loyal attendants as they work around-the-clock to keep the White House running smoothly. In so doing, the stresses of the job and various personal hardships make for a voyeuristic glimpse into what many believe to be an accurate snap-shot of White House working life…
The West Wing (Season 3) DVD offers a number of dramatic episodes including the season premiere "Manchester: Part 1" in which C.J. mistakenly reveals during her press conference that President Bartlet suffers from a medical condition, prompting an onslaught of media attention regarding the president's health. In gearing up to spin the revelation, the staffers discuss whether or not Bartlet should apologize to the nation for failing to reveal the problem. Air Conditioning System
The recipient of widespread critical acclaim for its somewhat accurate portrayal of White House working conditions, The West Wing premiered in Fall 1999 to much fanfare and media attention. Seasoned acting veteran Martin Sheen plays the lead role of President Bartlett to such perfection that it's reported that some believe he's the actual president. Sheen's performance is indicative of the superb casting job pulled off by The West Wing creators. Filling with regular doses of action, suspense, and drama, The West Wing is one of the best drama series on TV…
The West Wing (Season 4) DVD offers a number of dramatic episodes including the season premiere "20 Hours in America: Part 1" in which a number of events take place - Toby, Josh, and Donna get left behind on a campaign stop in Indiana (spending the rest of their day trying to get back to Washington), Bartlet searches for Mrs. Landingham's replacement, and the Dow Jones index plummets. Meanwhile, an opposition campaign stirs up the media when Bartlet's wife claims she's "just a wife and mother"… Other notable episodes from Season 4 include "Election Night" in which the staffers eagerly await the results of the presidential contest (each in his own unique way), and "The Long Goodbye" in which C.J. returns to her hometown of Dayton where she attends her high school reunion and struggles with the horrid effects of her father's Alzheimer's disease… Car Air Conditioner
Postby asitnetwork80 » Sat May 28, 2011 9:09 am Widely considered one of the best drama series on TV, The West Wing appeared in Fall 1999 to great media fanfare. Surrounded by various individual staffers such as Claudia "C.J." Cregg (Allison Janney), Josh Lyman (Bradley Whitford), Sam Seaborn (Rob Lowe), Toby Ziegler (Richard Schiff), Leo McGarry (John Spencer), and Charlie Young (Dule Hill), the president makes his best attempt to govern the executive branch. The West Wing follows the daily exploits of the president and his loyal staffers as they work to keep the White House efficiently humming. But job stress and personal problems put a strain on each staffer's relationship to his colleagues…
The West Wing (Season 5) DVD offers a number of dramatic episodes including the season premiere "7A WF 83429" in which tensions between Walken and Bartlett's staffs continue to flare while the search for Zoey continues. Meanwhile, the death of Shareef triggers a terrorist bombing at a movie theater in Turkey which kills eighty people including members of the US military… Other notable episodes from Season 5 include "Constituency of One" in which Amy Parker participates in a personal lobbying effort that incurs the wrath of Bartlett, and "An Khe" in which Bartlett deploys an elite SEAL team to help rescue the pilots of a downed Navy plane that crashed in North Korean territory… Air Conditioner Parts
Nominated for 12 Golden Globes and 61 Emmys, including 4 for Outstanding Drama Series, The X-Files is one of the world's most popular science-fiction drama shows. Premiering in the Fall of 1993 on the Fox Network, home of popular programs such as The Simpsons (1989) and King Of The Hill (1997), The X-Files created an entire fictional world of conspiracies and secret organizations, building a legion of fanatic followers as devoted to the series as Trekkies are to Star Trek. Creator Cris Carter, a former writer for numerous TV shows in the late-80s/early-90s - The Nanny (1993) is one example - brings together the finest aspects of suspense-laden spy novels and alien science fiction. The result is one of the top sci-fi franchises ever produced, spawning its own line of merchandise and even a full length feature film - The X-Files: Fight The Future (1998). With nine successful seasons to its credit, The X-Files is one of the longest-running sci-fi series in television history…
The X-Files follows the exploits of four FBI agents assigned to investigate a series of unsolved and mysterious cases known only as "The X-Files". FBI special agents Fox Mulder (David Duchovny), Dana Scully (Gillian Anderson), John Doggett (Robert Patrick), and Monica Reyes (Annabeth Gish) are the primary agents investigating these unusual cases which could never be solved by conventional investigatory methods. But Mulder and Scully in particular play prominent roles in the series. The partnership and friendship the two develop during the course of the series sets the tone for their investigations into the paranormal with Scully,
Nominated for 14 Academy Awards and winner of 11 including Best Picture, Titanic became a worldwide phenomenon upon its release in 1997. Written and directed by James Cameron, the producer behind such hits as Terminator 2 and True Lies, the film chronicles the tragic 1912 sinking of the Titanic on its maiden voyage while interweaving a classic love story. At 194 minutes, it’s probably the longest commercial blockbuster in recent memory. Apparently, the sinking of the ship mirrors the real life timeline of the original sinking of the Titanic and that’s the reason for the three-hour plus running time (or at least, that’s what I’ve heard). Nevertheless, unless you’re absolutely disgusted by overly idealistic love stories, it’s a film well worth watching.
Titanic centers around the life of Rose DeWitt Bukater (Kate Winslet), a young woman onboard the celebrated launch of Titanic, the world’s largest luxury ship and a vessel believed to be indestructible. Accompanied by her social-climbing mother Ruth (Frances Fisher) and her arrogantly wealthy fiancé Caledon Hockley (Billy Zane), Rose is bound for the beauty and sophistication of Continental Europe. But her trip, and her life, take an unexpected turn when she encounters Jack Dawson (Leonardo DiCaprio), a vagabond artist with no money, zero social status, and a zest for life. Against the wishes of Ruth, Rose and Jack fall in love, incurring the wrathful vengeance of Caledon. But, in the end, only a disaster of epic proportions can break the couple apart.Air Compressor
The Da Vinci Code as a novel is an international bestselling phenomenon, but The Da Vinci Code as a movie is bound to be long forgotten by year’s end. Directed by Ron Howard, the Hollywood veteran behind such memorable films as A Beautiful Mind and Cinderella Man, this adaptation of Dan Brown’s religious thriller is 149 minutes of monotonous exposition and tedious European spy thriller clichés. What makes Dan Brown’s novels so popular is the narrative background on such subjects as cryptography, secret societies, religious orders, and alternative history. But it’s difficult to translate such ideas to the big screen, and it’s here that The Da Vinci Code fails as a commercial thriller. Entire scenes are composed of lectures on the history of Christianity and the life of Leonardo Da Vinci. Michael Crichton has a similar style of writing that focuses on scientific breakthroughs and cutting-edge technology, but his novels adapt better to the big screen. Whereas Jurassic Park briefly lectured audiences on the inner-workings of DNA, then quickly jumped to two hours of dinosaurs terrorizing people, The Da Vinci Code keeps explaining, hypothesizing, and lecturing only to leave its audience hanging. The ideas are intriguing, but they make for a far better novel than silver screen blockbuster. Minus the interesting conjecture, the film is nothing more than a poorly written 1970s drugstore spy thriller…
In the Fall of 1961, CBS first aired The Dick Van Dyke Show, one of funniest sitcoms in television history. Similar to I Love Lucy, but featuring more docile and less eccentric characters, the show became a mainstay in the top 10 Nielsen ratings for its first four seasons. When the show's ratings slipped in the fifth season, the network cancelled the show. But in the four decades since, The Dick Van Dyke Show has continued to entertain its fans and their children (and their children's children) via syndicated re-runs…
The Dick Van Dyke Show is centered around the life of Rob Petrie (Dick Van Dyke), a family man living in suburban New York. As the head writer for the fictional "Alan Brady Show," he works with co-writers Buddy Sorrell (Morey Amsterdam) and Sally Rogers (Rose Marie). Rob's work life is always interesting given Buddy's constant wisecracks, Sally's never-ending search for a husband, and the trio's unified harassment of Alan Brady's brother-in-law, Mel Cooley (Richard Deacon). At home, Rob's loving yet overly-nervous wife Laura (Mary Tyler Moore) stays at home with the couple's son Ritchie (Larry Mathews). Surrounded by all these unique characters, Rob is always embroiled in someone's scheme, fantasy, or shenanigan…
The Dick Van Dyke Show DVD features a number of hilarious episodes including the season premiere "The Sick Boy and the Sitter" in which Rob convinces Laura to go to a party at Alan Brady's house, despite the fact that their five-year-old son Ritchie is sick. The two get a babysitter, but Laura's maternal instincts don't disappear… Other notable episodes from Season 1 include "Jealousy" in which Laura grows jealous of Rob's work relationship with a beautiful TV star, and "Where Did I Come From?" in which Ritchie asks Laura and Rob about his origins, and they struggle to come up with the right answer…
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.
There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.
Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.
Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.
Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.
Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.
There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!
If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).
Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.
If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so it’s an idea to ask to see some references, or some of their projects with other clients that they have worked on.
Done correctly, and with proper research, advertising will reap rewards. It is after all one of the most important factors in any business. So I personally, would always recommend that you give this area the attention it deserves!
From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers.
U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, according to the Interactive Advertising Bureau.
So what exactly is rich media? By definition, it is an online advertising technique that combines graphics with audio technologies, giving Internet users an interactive experience.
And with more than half of American households connected online and using high-speed connections like broadband and DSL, it means a potentially lucrative way for online advertisers to get consumers' attention.
One company taking online advertising to a different level is Centale Inc. (OTCBB: CNTL), based in Fort Lauderdale, Fla. The online marketing and technology firm offers cutting-edge technology solutions to its clients.
Centale's premier application, the Catalyst EV, is a software platform that allows companies to communicate directly to the desktop of their audience in rich media format.
The software also functions independent of e-mail. To date, studies have shown that e-mail campaigns may be decreasing in effectiveness because as the amount of e-mail increases, the likelihood of success of the solicitation or advertisement tends to decrease.
One reason that advertisers are embracing rich media is that it typically entertains and is compelling enough to capture the interest of consumers. It also allows a user a modicum of control by either stopping the ad entirely, or participating in it and clicking through to an advertiser's Web site to get more information.
While rich media may not endear advertising to online consumers, most users are finding it less intrusive than traditional pop-up, banner and text-based ads. Centale says there is a favorable market for its product, as the industry shifts away from traditional advertising such as print and radio in favor of online advertising.
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Newspaper ads –
Americans read their newspapers a lot, that’s a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the American’s newspapers to generate new sources of income for your business.
It doesn’t matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.
There is a website called Nationwide Newspapers http://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.
Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.
– Highway billboards –
If you want to advertise outdoor some companies may help you with this project like for example http://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.
On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.
Visit http://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. That’s a one time fee you will pay.
How much publicity can you get from this? A lot! But it all depends on your ad’s location. If your ad is next to a highway with a high traffic volume, let’s say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.
That’s a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.
Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.
– TV Commercials –
To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.
There are some Companies which can help you reach your clients easily. I think the two most popular are http://www.nationaltvspots.com/ and http://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.
– Magazine Ads –
You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids - http://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.
As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Classified ads –
Free classified ads are another way you can advertise online at no cost to you. They represent on the Internet what a newspaper ad represents on the streets. You can post ads to thousands of web sites and reach millions of internet users.
The drawback of this strategy is that it is time consuming, but once you get used to it you will realize which are the easier ad sections to post to and the most effective ones. It may take some time though before you discover those that fit you well. You can post your ads to the following websites:
You can post an add to a vast amount of individuals by submitting it to many different e-zines at once. This is simple and free. Just go to http://www.subscribeme.net/ read the information they provide for you there and complete their form.
Your ad will be displayed in hundreds of e-zines all over the Internet. There is a combined amount of more than 1,000,000 subscribers at those web sites, so you will gain a lot of exposure from them.
I think it is better if you use an alternate e-mail address for this purpose. You can get a free email address from Yahoo. When I joined the list I received many messages every day.
This technique could bring you additional traffic. The only problem I see is that most other individuals also join the list to advertise to other people as you do. So, the goal of most subscribers is to sell products, not to buy them.
I think though it is a good way to diversify your trading strategies. You could give it a try and see if it works for you. Remember to use an alternate email address and read their terms and conditions first.
– Safe lists –
Safe lists are lists of e-mail addresses from people who have requested to receive messages and information about a specific topic. As you probably already know to deliver comments or advertisement via e-mail to others without their consent or authorization is called spamming and is illegal.
Also if you spam others do not expect to receive a reasonable response rate from them. What do I mean? I mean that you can send a message to millions of individuals, but if they are not interested in what you are selling and they didn’t requested that information from you, then you will probably make very few sales, plus you will receive a lot of complaints from hundreds of them.
Then what is the smart way to advertise using e-mail addresses? The answer is safe lists. Think about it. This people are looking for information related to the products or services you are selling. Many of them are even getting paid to read your messages. This technique is also called advertising to targeted opt-in mailing lists. You can create your own list of subscribers.
You can join Yahoo groups http://groups.yahoo.com/ or Google groups http://groups.google.com/ and start your own newsletter. The way you get subscribers is by posting valuable information there that your visitors would like to read. You can also join any of the companies bellow:
Now, keep in mind that building your own list of subscribers takes time. Some people prefer to pay others for the privilege of advertising on their lists. For example, www.e-mailpaysu.com offer you the opportunity to advertise to their subscribers for a fee. This is just an example. There are many other companies like these on the Internet today and their prices vary.
As you can see, this techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Write Articles –
Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows... You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc.
At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.
Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free.
That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.
Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month.
If that’s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers × 10 article banks = 5,000 web pages). Do you understand what it means to have thousands of pages linking to you?
Let’s say that those 5,000 web sites receive on average 1000 visitors per month each. That would be 5,000,000 potential prospects that can now come across your products or services each and every month. To be realistic though, not all of the visitors will find your articles. Not all of the publishers will publish what you write. And this process doesn’t happen overnight. It takes some time.
On the other hand, this is one of the best methods if not the best one you can use to increase your exposure on the Internet. It is free, easy and doesn’t consume too much time. Ask any Online Marketing Guru and you will find out that they will have a similar opinion.
If you write a few articles and submit them to 10 of the best e-zines, you could be receiving thousands of new visitors per month within a few months. Keep in mind that the more you write and submit the more visitors you will receive. If you write just one article and submit it to one web site only, it won’t bring you many clients.
This is a numbers game. It is a Mathematical thing. I really like this technique because it makes my publicity grow exponentially. You make an effort once and it multiplies for many years into the future. You place your articles on a few web sites and they stay there forever.
New publishers find them every month. So it grows exponentially. It reproduces itself like a virus. This is what it is called viral marketing and it really works. You might need to have some patience because it may take some time before you start reaping the rewards from this activity, but it is really worth it! If you do this your articles will work for you as your sale agents announcing your products and services to the world.
For example, I wrote once three articles and submitted them to www.goarticles.com. Three days later I checked them out on that web site to see how they were doing. I was amazed to discover that one of the articles had been downloaded by 100 people already. How come? I had submitted it there only three days before.
That’s for you to have an idea how many people out there are desperately seeking fresh new content for their web sites. The other two had been downloaded about 40 to 50 times. Two weeks later my best performing article had been downloaded 197 times. Could you believe it? Try it an see the results for yourself.
This will definitely increase your exposure because you don’t only receive new visitors from the publishers’ web sites but also your search engine rankings increase, which makes you receive more potential clients from search engines too.
If you don’t like to write then you can hire a ghost writer and have him/her write the articles for you. Go to www.getafreelancer.com and post a project on that web site. Freelancers will bid on your project and you will be able to choose the one that will work for you. One page articles may cost you from $10 to $20 each and can bring you many benefits as stated above.
You can submit your articles to thousands of free article banks, but submitting them to about 15 or 20 will be OK. I think you should not skip the most popular ones, those with several thousands publishers like www.articlecity.com, www.goarticles.com, www.ezinearticles.com. Just make sure you read the authors’ bylines first.
If you don’t want to do this manually you can join www.thephantomwriters.com. They claim to have a list of more than 12,000 publishers to which they submit your articles to periodically. The drawback of this technique is that they charge a fee, while the web sites mentioned above are free to join.
As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of "What ever is left over, we'll use for advertising". Well, you are not alone. Most of the small town businessmen treat advertising as such, as they feel that they know most of their customers who will come back, advertising or not.
Fair enough, but what if you have a competitor within the town or even without in the form of E-commerce ensuring doorstep delivery and definitely much larger choice. You getting the point?
Competition or not, you always need to remind your customers that you are there and what value you bring to them. This way you not only ensure that loyal customers remain so, but you net new customers. Remember marketing and advertising is an investment, not an expense. Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion. You advertise most when you need business. You advertise more when you don't.
A small-budget advertiser doesn't have the ''deep pockets" to develop big advertising campaigns or go for top shot advertising design agency. In this case you need to break the rules to be noticed. Avis did it by admitting they were "Number 2" in the car rental business and that campaign took them from 6th place to second place.
Now you must be wondering is there any sure shot way of advertising which not only is cost effective but has maximum impact. To be sure, there isn’t any readymade formula for bull’s eye hitting creative design solutions but this article proffers some tips to get this sort of marketing in place. Before we get to the tips let's look at the basic strategies of successful advertising.
* In order to be successful, your advertising must provide a consumer benefit or solve a problem.
* That benefit or solution must be wanted by the consumer.
* The product or service you are offering must be tied directly to that benefit or solution.
* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn't lost in the ad.
Average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.
<b>Some Tips</b> * Place your ads in off hours or in unusual locations on discounted rates. This will help you in containing the cost. Many times you can still reach your target market with these spots.
* Instead of a one-time big splash ad, be consistent with frequent small ads that work to keep reminding your customers of your presence.
* Consider advertising in regional issues of national magazines. The costs are lower and you can reach your target market. TV Guide is also a good choice. It stays around for at least a week.
* Sponsor a community event if you can like a fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.
* Exploit the media you choose to the fullest. If your message is verbal, you don't need TV. Use radio, billboards and newspapers to the fullest.
* Consider direct mail. A letter and brochure before customer contact can increase business.
*Hire an advertising design agency which might not be top of the heap, but can get creative and specializes in interactive campaigns to provide you with creative design solutions.
I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.
Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesn’t, they blame it on the program and quit.
I am convinced the only way to make money online is to have a consistent Advertising plan. A plan you are willing to work hard on and commit to for a selected period of time. When making this plan, you need to do two things. First, you should pick a few affiliate programs that are of interest to you. Second, you need to decide how long you want to work these programs. Once you decide on a time period (I recommend 6 months to a year), you must make a promise to yourself that you will not stop advertising until that time period is up. This is perhaps the most important factor in your success.
Next, you need to consider your advertising options: traffic exchanges, classified ads, e-mail campaigns, ezine articles, posting to forums or message boards, chatting with others who are interested in what you have to offer, and posting flyers around your town. Now you see the many possible advertising avenues you can choose from. I recommend doing all of them. It may sound like a lot of work, but when broken down into a plan, it is not.
One possible plan may look like this: Traffic Exchanges-1 hour per day. Post 15 classified ads per day. Make 5 posts to a message board or forum per day. Submit an article once per week to an ezine. Visit chat rooms and distribute flyers as you have extra time during the week. This all can be accomplished by spending 2-3 hours per day. You will be surprised how much you get done when you have a plan. You may also choose whether you will work 5 or 6 days per week. Make a checklist for each day of the week, and mark each task off as you finish it. That will keep you on focus, and will make you feel good that you are one step closer to reaching your goal.
Make a commitment to your new plan and don’t get involved in any other programs until your current programs are making you money consistently. Don’t give up. Sticking with this plan will significantly improve your success. Remember, Advertise, Advertise, Advertise.
Sports crowd comprises captive and fanatic audience. Audiences that feel happy utilizing free sample they receive. Especially the promotional products that are imprinted with their favorite sports logo works best. Promotional products have been identified as an essential and effective part of marketing products. They are actually a proven and effective way to market your company at sports events. There are thousands of promotional products exists that work well with sports events, so choose one that is ideal for your company. A chief advantage of using promotional products is to improve your marketing strategy. These promotional items are often used practically and consequently your image gets repeated exposure. There are many advantages to using such promotional products as a part of advertising at sports events.
There are two basic features of any business that business owners have to concentrate on: First is to get customers and second is to retain that customers. Here promotional products are way of advertising your products to new and existing customers for repeated business. There are lots of promotional products available for advertising; business owner must look at the budget to determine how many people would be exposed to the brand with the budget. Even you will come across different types of items for promotional process. These products are especially designed to get your name and your locations noticed among the sports crowd. Apart from distributing items, you can also go with signs and banners to expose your name and brand to the public.
You can select from a wide range of knit shirts, t-shirts, baseball caps or visors with your company logo imprinted on it. Making use of such products as thank you gifts works best to keep your name on customers mind and it as well encourages a sense of loyalty. It as well attracts the brand new crowd and keep existing customer. Other way could be to get creative by using signs, vehicle wraps, balloons, and other clothing to get your message out there to the public. It is a real cost effective way to advertise and has various advantages too. You should not forget that all of these items should bear your corporate logo or brand name, so even when the public tee off, they would be thinking of you and thanking you for the amazing products you’ve given them.
Mon May 30, 2011 9:42 am
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